Matheus Vizotto
Growth Marketer · AI Specialist · Sydney, Australia
I'm a growth marketer and AI specialist based in Sydney. My work sits at the intersection of marketing strategy, product thinking, and practical AI. I focus on building systems and running campaigns that produce real, measurable results.
Over 7 years across Brazil and Australia, I've worked with startups, marketplaces, and growth-stage businesses. I've scaled platforms, built performance marketing functions, and led teams. The through-line has always been the same: make things grow.
What I spend most of my time on right now is the practical side of AI in marketing. Not the hype, but the actual workflows, automations, and systems that give teams real leverage. That's where I think the most interesting work is happening.
What I do
My work spans growth, product marketing, performance, and AI. Connected by a consistent focus on real outcomes over activity.
Growth Marketing
Full-funnel customer acquisition, retention, and reactivation. Across paid, organic, and product channels. Built to compound, not just run once.
AI and Automation
Practical AI for marketing workflows. From prompt engineering to automation pipelines that reduce overhead and improve output quality.
Product Marketing
Positioning, messaging, and go-to-market strategy. Connecting what a product does to why a customer should care about it.
Performance Marketing
Paid media across Google (including UAC), Meta, and programmatic. Data-driven budget allocation and clear attribution.
Marketing Systems
Repeatable growth processes, analytics frameworks, and reporting infrastructure. The kind that compound value over time.
Digital Strategy
Integrated digital strategy across e-commerce, marketplaces, mobile apps, and service businesses. Experience across Australia and Brazil.
How AI fits into what I do
AI has changed what's possible for marketing teams, especially lean ones. I'm not interested in hype or surface-level tools. I'm focused on systems that actually work. Automations that reduce manual overhead, tools that speed up analysis, prompts that help make better decisions faster.
My AI work covers prompt engineering, building marketing automation workflows, using LLM tools for content strategy and research, and developing Claude Code skills that marketers can use directly.
AI is a core part of how I work now. It's also something I help businesses implement practically, without the complexity that usually comes with it.
Prompt Engineering
Writing prompts that produce reliable, repeatable outputs. Not lucky one-offs.
Workflow Automation
End-to-end AI pipelines that reduce manual work and improve output quality.
Marketing Analysis
AI-assisted campaign analysis, audience research, and performance reporting.
Claude Code Skills
Practical skills and frameworks for marketers working in AI-native environments.
Want to see my full work history?
All the details are on my LinkedIn. Roles, results, and recommendations.
On stage
Selected speaking engagements on mobile marketing, app growth, and digital strategy.
“Scaling Apps: Organic vs Paid. What Actually Works”
A data-driven breakdown of acquisition channel strategy for mobile app growth, based on real campaign data from a leading food delivery platform.
“Mobile Applications During the Pandemic”
How the pandemic reshaped mobile user behaviour and what marketers needed to do differently to stay relevant.
Brazil to Australia
I started in digital marketing in Brazil, building skills across content, paid media, and growth in fast-moving startup environments. Over four years at a leading food delivery platform, I went from Marketing Specialist to Growth Marketing Manager, scaling to over 8 million registered users across 700 cities.
From there I moved into a major travel marketplace before relocating to Australia, where I've worked across education businesses, mobility platforms, and marketplace companies.
Working across Brazil and Australia has given me a grounded understanding of different market conditions, customer behaviours, and business models. That's something I bring into every project.
Let's work together
Whether it's growth strategy, AI implementation, or product marketing, I'm open to conversations with the right projects and teams.