Writing & Ideas
Thinking on AI for marketing, growth systems, product strategy, and the practical side of building things that perform. No fluff. Just useful.
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Growth Systems Behind Scaling a Food Delivery App to 8 Million Users
The acquisition, retention, and channel strategies that helped aiqfome become one of Brazil's largest food delivery platforms.
Prompt Engineering for Marketers: A Practical Guide
How to write prompts that produce reliable, repeatable results for your marketing work — no technical background required.
Performance Marketing in Australia: What's Changed and What Hasn't
A grounded take on paid acquisition, attribution, and the channels worth investing in right now.
Building AI Automations for Small Marketing Teams
Practical automation workflows that give small teams the leverage to punch well above their weight.
Five Product Marketing Lessons from Scaling in Two Countries
What I learnt about positioning, messaging, and GTM strategy from working across Brazil and Australia.
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I write on AI for marketing, growth, and digital strategy. Follow along on LinkedIn.